How To Make Copywriting Assignments A Thousand Times Easier To Get Started On And Finished   by Ben Settle

If you are faced with a copywriting assignment that is gigantic in scope -- such as when you have to mold a letter out of 100+ pages of notes -- and if you want to eliminate all the nagging anxiety and stress of just getting started, then this article will show you how.

Here's the thing: If you do enough research for a project, you will undoubtedly have 50, 60, 70 even 80 pages or more of notes. And that's a good thing because that means you've done your homework and have a lot of material to work with.

The down side to this is it can seem like quite a task to sift, sort and process all that information, and get it slimmed down into an ad or sales letter.

However, there is a way of starting a project that takes the sting out of this. A way I use all the time, and it's a way you can use as well:

All you have to do is give yourself permission to be "lazy."

What do I mean by that?

Well, the idea here is giving yourself extremely small goals that are childishly simple to accomplish.

Such as, "today I am going to do nothing with this ad except the offer."

Or, "today, I am going to nothing with this ad except read through my notes."

Or, "today, all I'm going to do with this copy is make sure all my notes are spelled right."

Why would you want to do this?

Because by giving yourself a small -- almost pathetically easy -- goal every day...you will not only easily get it done...but you will also find yourself doing more.

Sometimes a LOT more.

Reason why is because you instantly erase any and all anxiety that results from the mere thought of taking on a huge project.

And when the anxiety is gone, you will find yourself playing around with words, phrases, headlines, guarantees...whatever you want...and the whole process of "writing" gets a thousand times easier.

See for yourself on your next project. Just forget all about your deadlines and all that -- and simply give yourself permission to do next to nothing. I think you'll find all the usual anxiety and procrastination simply evaporate.

About the Author

Ben Settle is one of the few direct response copywriters in the world who really puts his money where his mouth is - structuring his deals so he gets paid only from the results of the sales - and not on any up-front fees. Although Ben is not currently accepting new clients, he freely shares his ideas and tactics on his blog at: http://bensettle.com